Shopify Ecommerce Scale
Full-funnel paid media strategy combining Meta Ads and Google Ads to scale an ecommerce brand's revenue — maintaining a profitable ROAS while increasing ad spend and conversion volume.
The Challenge
The client had a Shopify store with consistent traffic but flat revenue. Ad spend was increasing without a proportional return — ROAS was declining, cost-per-purchase was climbing, and the store's conversion rate wasn't keeping up with the volume of visitors being sent to it.
They needed a full-funnel approach: fix the store's conversion rate, restructure the ad accounts, and build a creative system that could scale without burning budget.
The Approach
- Full Shopify CRO audit — fixed checkout friction, product page copy, and mobile UX
- Google Ads restructure — Performance Max + Shopping campaigns with proper feed optimisation
- Meta Ads creative testing framework — 3 new angles per week, kill losers fast
- CAPI setup for accurate attribution post-iOS 14
- Weekly reporting tied to revenue and ROAS, not impressions
The Results
Real dashboards. Real numbers.
Shopify — Rs 777,568 gross sales, 331 orders, 4.3% conversion rate
Meta Ads — 10x ROAS, 108 purchases, PKR 242K conversion value in 7 days
Meta Ads — 15.93x ROAS, PKR 8,102 spent, PKR 129K return in 7 days
Key Outcomes
Total gross sales generated through the optimised funnel
Consistent ROAS range across Google Ads campaigns
Revenue growth week-over-week with the new strategy in place
Sessions increase alongside improved store conversion rate