Meta Ads Performance Campaign
End-to-end Meta Ads campaign management — from creative strategy and audience segmentation to media buying and optimisation — delivering exceptional purchase ROAS while scaling daily budget profitably.
The Challenge
The client was running Meta Ads with inconsistent results — some campaigns performing, most not. There was no structured creative testing process, audiences were overlapping, and attribution was broken post-iOS 14 changes.
The goal was to consolidate the account, build a repeatable creative system, and scale budget while keeping purchase ROAS above a profitable threshold.
The Approach
- Full account audit — killed underperforming ad sets, consolidated audiences
- CAPI implementation for accurate server-side tracking
- Creative testing framework — UGC, static, and video tested weekly
- Broad audience scaling with proven creatives
- Retargeting sequences built on engaged audiences and warm traffic
- Daily performance reviews with budget reallocation to top performers
The Results
Real dashboards. Real numbers.
Meta Ads — ROAS ranging 12.58x to 28.92x, CPP as low as Rs 143
Meta Ads Manager — active campaigns with consistent messaging conversion results
GA4 — 70K active users, 69K new users driven by paid social in December
Key Outcomes
Peak purchase ROAS — the highest recorded in the account's history
Cost per purchase at scale — well below the client's profitability threshold
Website users driven in a single month through paid social campaigns
Consistent ROAS range maintained across multiple campaign types